JP
Service — Global Expansion Support

Global Expansion Support
4 Pillars

4 Pillars of Global Expansion

Pillar 01 — Market Research

Market Research & Local Study

Know the market before you move.

The biggest risk in global expansion is a lack of information. Entering a market without understanding it often means wasted investment or a forced early withdrawal. Children Japan starts every challenge with knowledge first.

What matters to us isn’t simply gathering statistics. We go on the ground, meet people, observe consumer behavior, and listen to real voices. Only by combining desk research with the feel of the field does research become truly meaningful.

In South America and Brazil in particular, our local network connects us directly with government, trading companies, and the food-service and retail communities, giving us first-hand information you can’t get from a desk. Research doesn’t end with a report handed over — we design the next action together with you.

Market research
Research Item
Living Standards & Consumption Trends

We gauge local income levels, consumer behavior, and trends — and test on the ground how reception differs between urban and rural areas.

Research Item
Regulations & Import/Export Conditions

We examine quarantine, approval, and labeling requirements for food and product exports, surfacing risks before you commit.

Research Item
Competitors & Substitute Products

We study the price range, sales channels, and positioning of local competitors and similar products, laying the groundwork for a differentiation strategy.

Research Item
Reliability of Local Partner Candidates

We check the reputation, track record, and financial standing of prospective local buyers, trading companies, and agents to help you choose partners you can trust.

Pillar 02 — Exhibition & Sales

Exhibition & Sales Channel Support

Build a sales system that actually works.

Trade shows and product exhibitions are the entry point to global expansion, but exhibiting is not the goal in itself. What matters is building a system that actually sells locally. Children Japan supports you end to end, from strategy design to booth arrangement to post-meeting follow-up — not just booth logistics.

01
Strategy Design

Defining target customers, setting exhibition goals, adapting materials for the local market

02
Exhibition Prep

Arranging interpreters, tastings, and hands-on promotions; supporting booth setup

03
Meetings & Follow-Up

Joining buyer meetings in person, bridging negotiations across culture and language

04
Channel Growth

Ongoing sales support after the deal, promotion rollout, and tracking sales performance

Exhibition meeting
Brazil
Clearing Quarantine for a Regional Food Manufacturer

Exporting fresh produce requires strict quarantine and approval, and many companies had given up on entering the market for this reason. We supported coordination with local government and quarantine authorities, and designed the logistics flow.

→ The product was adopted by major supermarkets and restaurants, opening the door to an export category once considered “extremely difficult.”

North America
A Restaurant Chain’s Seattle Launch

The store opening had stalled due to local regulations and gaps in logistics and financial infrastructure. We supported setting up a local entity, arranging bank accounts and logistics, and adapting the store concept.

→ Profitable in its first year, supported by both Japanese and local customers, leading to a second location.

Asia
Preparing a Food Manufacturer for Entry into Asia

Using a subsidy, we ran a small-lot test export and local research to verify which market best fit the company’s product.

→ Achieved initial sales results, establishing a path to larger-scale exports and exhibition participation the following year.

Pillar 03 — Store Opening & Establishment

Store & Company Setup Support

Build your base overseas with confidence.

When global expansion moves into full gear, many business owners run into the wall of opening a store or setting up a company. Beyond language and cultural differences, there is a complexity around law, accounting, tax, and employment that’s hard to imagine from Japan. Children Japan removes that wall so you can build your own base overseas with confidence.

Japanese restaurant
Sushi

What Sets Our Store Support Apart

We focus not just on arranging a store opening, but on building a system that keeps generating profit locally over time.

  • Property selection & contract negotiation
  • Store design & menu localization
  • Staff hiring & training
  • Customer acquisition & promotion planning
  • Accounting, labor, and legal support

Company Setup Support

Leveraging our network of local accountants, lawyers, and government contacts, we provide total support — handling incorporation procedures, setting up tax and accounting foundations, and building employment contracts and labor management systems — so you can launch your overseas entity while staying focused on your core business.

Pillar 04 — Network & Subsidies

Network & Subsidy Access

Leverage connections and public funding.

Global expansion doesn’t succeed on your own strength alone. It takes trustworthy local partners and the know-how to use public programs correctly. Children Japan combines its network with expertise in subsidies and public schemes to accelerate your challenge.

Local Network Support

We introduce trustworthy local partners — supermarket and retail buyers, restaurant owners, trading companies, accountants, and lawyers — and join meetings in person to bridge negotiations across culture and language. Human connections are what decide the success of global expansion.

Key Subsidies & Programs You Can Use

Network
Small Business Sustainability Subsidy

Can be used for sales channel development and overseas exhibition costs. We support from application through post-award follow-up.

Monozukuri (Manufacturing) Subsidy

Supports manufacturers’ overseas expansion and equipment investment. Arch supports the complex application paperwork.

Business Restructuring Subsidy

A large-scale subsidy for business transformations aimed at new market entry or overseas expansion.

JETRO Support Programs

Making the most of JETRO’s various support programs for overseas channel development, local research, and business meetings.

Overseas Channel Development Grants

We select the best-fit grants from municipalities, METI, and other bodies for your specific situation.

JICA & Other Public Programs

We also support entry into developing-country business ventures and infrastructure-related projects.

Topics — Latest Activity

Kaohsiung City Government Economic Development Bureau
Japan/Kyushu Study Tour & Brand Matching Meetings

Kaohsiung City Government Economic Development Bureau — Japan · Kyushu Business Matching

As part of a “Japan/Kyushu study tour and investment promotion program by Kaohsiung City commercial brands,” hosted by the Kaohsiung City Government Economic Development Bureau (Taiwan), we organized and supported a brand-matching business meeting.

At the meeting, participating Kaohsiung companies and Japanese firms exchanged views on brand management, product development, store operations, sales channel development, and potential market expansion.

Kaohsiung offers an attractive commercial district, consumer market, and international transport infrastructure, and has recently been focused on supporting local companies’ overseas expansion. This exchange was an opportunity to explore the potential for brand collaboration between Japan and Taiwan.

We will continue supporting collaboration between Japanese companies, municipalities, and overseas public institutions, helping to create new business opportunities in overseas markets.

Business meeting Brand-matching meeting with the Kaohsiung delegation
Banner
Exchange
Venue The meeting venue
Taiwan booth Exchange between Kaohsiung and Japanese companies
Product display Building toward Japan-Taiwan brand collaboration
More Services

Business Areas

Full scope of our services.

Beyond the 4 pillars, we provide consistent, hands-on support across the following areas as well.

01 — Overseas Expansion

Overseas Entry & Local Expansion

Entering an overseas market requires careful assessment and local understanding beforehand. From market research and local study to store opening and company setup, we support your overseas business from the ground up — never stopping at concepts, but putting in place, step by step, everything needed to actually move forward locally.

Leveraging our locally seasoned network, we provide hands-on support from building relationships with government, buyers, and partner companies through to sorting out day-to-day operations.

Support
Market Research & Local Study

Researching local needs, competitors, and regulations to build the foundation for your entry decision.

Support
Building Local Relationships

Supporting the building of trusted relationships with government, buyers, and prospective partners.

Support
Store & Company Setup Support

Supporting the building of your local base — from property selection to incorporation, accounting, and labor.

Support
On-the-Ground Operational Support

Staying with you at the ground level on operational challenges that come up after entry.

Support
Export Support & Test Shipments

Supporting you at every stage, from small-lot test exports to full-scale exports.

Support
Deal Design & Channel Development

Building a system that sells, from target selection through deal design and follow-up.

Support
Connecting with Local Buyers

Using our local network to connect you directly with buyers and trading companies.

Support
Promotion & Ongoing Trade Support

Designing local promotion and building relationships that lead to ongoing trade.

02 — Trade & Sales

Trade & Sales Channel Development

Building a sales channel overseas takes more than a yes/no on exporting — it requires designing around local needs, price expectations, distribution terms, and building relationships with the right counterparts. Through export support, test exports, deal design, channel development, and promotion support, we support the practical work of connecting Japan with overseas markets.

We start small, test the local response, and build step by step toward a form that leads to ongoing trade — aiming to grow it into a long-term channel rather than a one-off transaction.

03 — Human Development

Human Development & Training

Moving a business forward takes more than a concept or a system — it takes the growth of the people behind it. We support the development of globally capable, operational, and leadership talent, along with hands-on training programs.

Beyond providing knowledge, we deliver development and training in a practical, hands-on way that builds the judgment, adaptability, and execution skills needed in the field — developing people who can actually operate in a fast-changing global environment.

Support
Developing Globally Capable Talent

Building cross-cultural communication, negotiation, and local adaptation skills on a practical basis.

Support
Developing Operational Talent

Strengthening practical skills — export, customs, logistics, contracts — so people can perform from day one.

Support
Developing Leadership Talent

Practically building decisiveness, strategic thinking, and team management.

Support
Practical Training Programs

Designing and running hands-on training tied to real-world challenges, not just classroom lectures.

Contact Us

Let’s Take the First Step
Together.

Feel free to reach out — we’ll tailor our proposal to your situation.
Your first step to global expansion, together.