Concept, field, and results—
connected in one line.
Rather than splitting support by function, we deliver outputs that let you make your next decision.
Discuss the scope of support
Four pillars of overseas expansion support. Request only the scope your project needs.
Market Research
Details ↓Exhibitions & Sales Channels
Details ↓Store Opening & Incorporation
Details ↓Network & Subsidies
Details ↓Market Research & Field Research
The biggest risk in overseas expansion is a lack of information. We go to the field, meet people, observe consumer behavior, and listen to real voices. Research becomes truly meaningful only when desk data is combined with a feel for the field. In the South American and Brazilian markets, we connect directly with government, trading companies, and the food service and retail communities through our local network to obtain first-hand information. Our research doesn’t end with handing over a report—we design the next actions together with management.
- Living standards & consumer trendsWe understand local income levels, consumer behavior, and trends, and verify on site how acceptance differs between urban and rural areas.
- Regulations & import/export conditionsWe review quarantine, approval, and labeling regulations relevant to exporting food and products, making risks visible in advance.
- Competitors & alternativesWe research price ranges, channels, and positioning of local competitors and similar products to lay the groundwork for differentiation.
- Reliability of local partner candidatesWe check the reputation, track record, and financial standing of prospective buyers, trading companies, and agents to choose partners you can trust.
Exhibitions & Sales Channel Development
Trade shows and product fairs are the gateway to overseas markets, but exhibiting is not the goal in itself. What matters is building a system that actually sells locally. Beyond booth arrangements, we provide end-to-end support from strategy design to post-meeting follow-up.
- 01 Strategy designDefining target customers, setting exhibition goals, and adapting materials for the local market
- 02 Exhibition preparationArranging interpreters, tastings, and experiential promotions, plus booth setup support
- 03 Meetings & follow-upAttending meetings with buyers and bridging negotiations across cultural and language barriers
- 04 Channel expansionOngoing sales support after contracts, promotional rollout, and measuring sales
Store Opening & Incorporation Support
When scaling up overseas, many business owners run into the barriers of opening a store or setting up a company. Rather than simply arranging a store opening, we focus on building a system that keeps generating profit locally. Leveraging our network of local accountants, lawyers, and government officials, we provide comprehensive support including incorporation procedures, tax and accounting foundations, employment contracts, and labor management systems.
- Site selection & lease negotiationBased on local business customs and real estate conditions, we support everything from location selection to negotiating contract terms.
- Localizing store design & menuWe adapt the store concept, interior, and menu to local lifestyles and tastes.
- Hiring & training staffFrom setting hiring criteria for local staff to training in customer service and operations.
- Customer acquisition & promotion planningWe design post-opening customer flow and promotions to drive repeat visits.
- Accounting, labor & legal supportThrough our network of local accountants and lawyers, we set up the foundations for tax accounting, employment contracts, and labor management.
Network & Subsidy Utilization
No company succeeds overseas on its own. We introduce trusted local partners—supermarket and retail buyers, restaurant owners, trading companies, accountants, lawyers—and join your meetings. Human connections determine the success of overseas expansion. We combine this with know-how on subsidies and public programs to accelerate your challenge.
- Small Business Sustainability SubsidyCan be used for sales channel development and overseas trade show costs. We support you from application through post-approval follow-up.
- Monozukuri (Manufacturing) SubsidyCovers overseas expansion and capital investment by manufacturers. We help with the complex application documents.
- Business Restructuring SubsidyA large-scale subsidy for business transformation aimed at entering new markets or expanding overseas.
- JETRO support programsMaking full use of JETRO’s programs for overseas sales development, field research, and business meetings.
- Overseas market development subsidies & grantsSelecting the best subsidies from local governments, the Ministry of Economy, Trade and Industry, and others to fit your situation.
- JICA & other public programsWe also support business development in developing countries and entry into infrastructure-related projects.
Overseas Expansion & Local Development
From market and field research to store opening and incorporation, we support overseas business development in practical terms. Using our well-connected local network, we help you build relationships with government, buyers, and partner companies and organize the practical work.
Trade & Sales Channel Development
We look beyond whether you can export, designing for local needs, price perception, distribution terms, and contacts with potential partners. Start small, check the local response, and grow it into a sales channel that leads to ongoing trade.
Human Resource Development & Training
Practical training programs to develop globally minded talent, operational staff, and leaders. We go beyond knowledge to build the judgment, responsiveness, and execution skills required in the field (see the WABITABI program →).
Tell us about your ideas—even at the earliest stage.
Target, budget, and timing can still be undecided. We will help you sort out what is known and what is yet to be decided.
Discuss the scope of support